Posted by Ed Loessi on June 9, 2011
Cool news, tweeps: you remember how Twitter launched the awesome #newTwitter, with the detail panes so you got a lot more context around all the links in your tweetstream? Well, now foursquare check-ins get the royal tweetment. When you tweet your check-in, the tweet’s details will now include the photo,…
via Yo dawg, we heard you liked foursquare, so we put some foursquare in your Twitter.
OfferedLocal’s Take: It is clear that your options in location based marketing and social media marketing are all becoming more and more connected and you don’t want to be caught on the outside when it comes to taking advantage of these two strategies.
You can see below a nice example of a local pizza shop near our office, complete with the map, number of check-ins etc. What this shows is that Pino’s has a presence, in the mind of the locals (I used to be the mayor and then got bumped, but I will get it back!). I have also seen panes from local businesses that had virtually no information in them because the businesses have not actively promoted to their customers to check-in at their locations and comment or post pictures, which is not good.
These view panes are just another way to show your business is active and out there in the world, so you really need to step up the efforts and get those check-ins, pictures and comments by your customers to fill out your online presence. You might want to consider running check-in deals that encourage shout outs and pictures as an incentive to get a deal and that way you can fill out that extra information. Anything that you can do to promote the brand whether it be a restaurant or retail store or other type of business is a good thing and there are more and more options coming.
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