Posted by Ed Loessi on May 26, 2011
Writing in Techcocktail – Kris Petersen, CEO and Founder of DealsGoRound pointed out 3 trends that he saw in the daily deal market.
In typical flash sale fashion, the 2011 Daily Deal Summit was here for 24 hours and then it was gone. The sold out event took place in New York City on Wednesday, April 6th and was attended by a standing room-only crowd of deal and service providers, as well as… via 3 Trends In Daily Deal Offerings.
Reading his post you will find that experience deals, those deals that combine two uncommon items together and deals at the speed of mobile, the ability to change or create deals as an when needed are going to be two very important elements as the daily deal space grows and becomes an ever bigger part of the location based marketing and social media marketing landscape.
It was his 3rd element, the verticalization of the daily deal space, that piqued my interest. Anybody who is active online has probably received a Groupon or Livingsocial offer and depending on the social group they are members of has also received some sort of offer via that group as well. So I agree that in all likelihood we will see continuous splintering until there isn’t much left to splinter, and then what happens?
Well, we think that at some point restaurants, retail stores and service providers will take back if you will, the deal making process, after all, it is the small business owner who has been making deals since the dawn of retailing. Currently the shine of the outside deal services is that they bring new customers to a business, but what happens when that cost is too high or when you have topped up your customer base and your are just looking to maintain your sales?
Well, quite simply, you take your long-term customers and your new customers and you make your deals direct. Rather than paying the commissions and costs to the outside parties, you use your businesses own social networks (Facebook Page, Twitter followers, and Places listings) to create and distribute deals.
Over time we will have to wait and see but I suspect this “Take Back the Deal” process could also become a growing trend in the daily deals marketplace.
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